Brand personality survey template

What's our brand personality?Which of these words do you think best describes our brand?

Fun, Innovative, Classic, Stylish, Knowledgable

Which of these images best matches our brand personality?

Choice 1, Choice 2, Choice 3, Choice 4

Is our brand boring or exciting?Is our brand more outdated or innovative?If you had to describe our brand to a friend or family member, what would you say?How likely are you to recommend us to a family member or friend?Thanks for taking the time to complete this survey on our brand personality.

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No more guesswork—ask them what they really think

When building your brand strategy, it’s important to understand your brand awareness. Does your audience’s perception match the message you are trying to portray? Gather insights with a survey and figure out where the gaps are.

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Brand personality survey FAQs:

Keep it fun and engaging. Surveys don’t have to be serious. We encourage a conversational feel, so it feels like chatting rather than an investigation. We believe you get more open and honest responses that way.

Consider what kind of questions to use in your brand personality survey. Closed questions that allow the participant to select a response, rather than write their own, means you can quickly manage the data and spot trends. But, this won’t give you the detail that you need to grow and improve. We suggest a mix of open and closed questions for the perfect survey.